WORDS Do Make a Difference

Did you see today’s Washington Post article about the several companies that have advertised extreme energy savings with their products that they simply cannot support? Fortunately, the FTC has put a stop to these exaggerated, unfounded statements that can only have served ultimately to harm the homeowners.  There is absolutely no doubt that our consumers are our greatest asset in this industry — to mislead the homeowner with outrageous figures on the energy savings with particular products only serves to lessen the strength and reputation of window replacement companies.

While replacement windows likely will make some difference in the comfort in the home, and certainly in the appearance as compared to older windows, it is a known fact in the home improvement industry that measurable energy savings are proven to be very difficult to substantiate in any case. National Fenestration Rating Council (NFRC) is the trusted source for information on energy performance. Be sure to ask the contractor for the NFRC product labels.

We, at Windows Plus, are very particular about our marketing and advertising for a number of reasons. Most importantly, we expect to always protect you, the consumer/homeowner, as we do believe that you deserve honest and upright answers to your questions. The investment you make in your home is likely one of the largest ones you will make in your lifetime. Secondly, we do not intend to pass on heavy advertising costs to you and in this respect, we determine the reasonable marketing and advertising costs in our business and maintain those costs appropriately. Along these lines, we price our products as fair to you as is possible in our business. Fair does not mean one pricing schedule versus another; it does not mean stating one price and dropping to another for that “one-night close”; FAIR means that we price the products based on static factors, maintaining smart business values and serving the customers in the best ways that we can. We absolutely do not pass onto you exorbitant marketing costs; we strive to educate the consumer regardless of the choice in companies; and we feel good about ourselves at the end of the day.

Please call on Windows Plus for your questions, concerns, and whatever your interests in your home improvements may be. Regardless of the time of year, we are here to help. Every season has its climatic challenges and you may have specific needs that we can address. We have staff available to talk with you about energy factors, tax credits, or lack thereof, as the case may be. Thank you for your business always.  Reg and Tom, 703-956-6172 in Chantilly, Virginia.